<
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A
 
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cognitive
bias
strong
><
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is
a
systematic
pattern
of
deviation
from
 
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;"
title
="
Norm
(
philosophy
)"
href
="
https
://
en
.
wikipedia
.
org
/
wiki
/
Norm_
(
philosophy
)">
norm
a
><
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or
rationality
in
judgment
. 
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;">
sup
><
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Individuals
create
their
own
"
subjective
 
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font
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:
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;"
title
="
Social
reality
"
href
="
https
://
en
.
wikipedia
.
org
/
wiki
/
Social_reality
">
social
reality
a
><
span
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;">"
from
their
perception
of
the
input
.
An
individual
'
s
construction
of
social
reality
,
not
the
 
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:
initial
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:
initial
;
background
-
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:
initial
;
background
-
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:
initial
;
background
-
clip
:
initial
;
font
-
family
:
sans
-
serif
;"
title
="
Objectivity
(
philosophy
)"
href
="
https
://
en
.
wikipedia
.
org
/
wiki
/
Objectivity_
(
philosophy
)">
objective
a
><
span
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;"> 
input
,
may
dictate
their
 
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:
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:
initial
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font
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:
sans
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serif
;"
title
="
Behaviour
"
href
="
https
://
en
.
wikipedia
.
org
/
wiki
/
Behaviour
">
behaviour
a
><
span
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;"> 
in
the
social
world
.
span
><
sup
id
="
cite_ref
-
2
"
class
="
reference
"
style
="
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:
1
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unicode
-
bidi
:
isolate
;
white
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:
nowrap
;
font
-
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:
11
.
2px
;
color
:
#
222222
;
font
-
family
:
sans
-
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;">
sup
><
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="
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:
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;"> 
Thus
,
cognitive
biases
may
sometimes
lead
to
perceptual
distortion
,
inaccurate
judgment
,
illogical
interpretation
,
or
what
is
broadly
called
 
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:
initial
;
font
-
family
:
sans
-
serif
;"
title
="
Irrationality
"
href
="
https
://
en
.
wikipedia
.
org
/
wiki
/
Irrationality
">
irrationality
a
>.<
br
/><
br
/><
span
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;">
Some
cognitive
 
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:
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:
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background
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:
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background
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origin
:
initial
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background
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clip
:
initial
;
font
-
family
:
sans
-
serif
;"
title
="
Bias
"
href
="
https
://
en
.
wikipedia
.
org
/
wiki
/
Bias
">
biases
a
><
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;"> 
are
presumably
adaptive
.
Cognitive
biases
may
lead
to
more
effective
actions
in
a
given
context
. 
span
><
sup
id
="
cite_ref
-
6
"
class
="
reference
"
style
="
line
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:
1
;
unicode
-
bidi
:
isolate
;
white
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:
nowrap
;
font
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:
11
.
2px
;
color
:
#
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;
font
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sans
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sup
><
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Furthermore
,
allowing
cognitive
biases
enable
faster
decisions
which
can
be
desirable
when
timeliness
is
more
valuable
than
accuracy
,
as
illustrated
in
 
span
><
a
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background
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:
initial
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font
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:
sans
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;"
title
="
Heuristics
in
judgment
and
decision
-
making
"
href
="
https
://
en
.
wikipedia
.
org
/
wiki
/
Heuristics_in_judgment_and_decision
-
making
">
heuristics
a
><
span
style
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;">.<
br
/><
br
/>
span
>
Definitely
check
the
 <
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:
initial
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:
sans
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serif
;
font
-
style
:
italic
;"
title
=""
href
="
https
://
en
.
wikipedia
.
org
/
wiki
/
List_of_cognitive_biases
">
List
of
cognitive
biases
a
>